awarenest is a social enterprise aimed at promoting sustainability awareness in a fun and entertaining way in festivals and events and empowering people in taking action in their everyday lives.
The world as we know it now is under the threat of not surviving for future generations. The current system and linear economic model clearly failed and they are leaving us with great challenge to overcome. Sustainability in every field is not an option anymore, it is now a necessity. And sustainability starts from the individual. Mind-set shift starts from the individual. The big corporations that are poisoning the world are made of individuals. Still individuals are the buyer of their products and services, actually this is us. Every solution starts with the awareness of the problem itself and with the awareness of what can be each own contribution. Sustainability awareness is growing, but not fast enough.
We indeed believe that festivals and events are fertile ground for education, mind-set shifting and behavioural change. In addition they are a strategic target. Only in the Netherlands, it has been calculated that every year more than 1500 festivals take place and more than 300 in the Amsterdam’s area. This without counting events. Moreover, festivals and events visitors represent a extremely diverse and promising audience to promote sustainability awareness. Indeed, festivals and events present the unique characteristics of gathering people of any kind and any nationality, with different background and jobs but united by a common interest being it music, food, art or design. In addition, during this kind of experiences, while having fun, people are inspired and result more open and receptive to new things and ideas.
Sustainable festivals and events are becoming always more popular but such a top-down approach sometimes is not enough to inspire visitors to take-home the message. awarenest wants to fill this gap by proposing an innovative bottom-up action which target specifically festivals and events’ visitors rather than organizers, complementing their effort in offering a sustainable experience.
"We at awarenest firmly believe that there is still hope in reversing the insane course which our society undertook in the last centuries and build together a sustainable world to leave to future generations. We want to be active part in this process and make our contribution. And why not… doing it to the rhythm of music while breathing the vibrant air that’s all around at festivals and events. We believe that just like us, most of festival visitors experience the same feeling of inspiration, exchange and unity. That’s why we want to build on that feeling and nest sustainability awareness in the many festival’s enthusiasts. We believe in the power of individuals’ actions and that’s why we work to empower them. And we believe in light, art, music and love that’s why we will succeed"